Course Details

Course Title: Information and Communication: WeChat Marketing

Course Language: English

Qualification Required: All Level are welcome

Mode-Of-Training: Classroom

Duration: 9am - 6pm (Lunch break 1hr)

Job Level: Marketing Executives, Sales Exective, IT Engineers, Entrepreneurs or people who are interested in Social Media Marketing

Social media networks have dominated our cultural landscape. What can businesses and professionals do to tap on this growing trend? How can one leverage on the power of Social to grow your business?

Everybody heard of Social media marketing but do you know that WeChat Marketing is as powerful as FaceBook and Instagram combine? As of 2016, there are 700 million reported active user around the globe, with 2million active user in Singapore!

This course provide you with the basic understanding, realistic and practical setting where proper WeChat marketing is executed. This course will equipped student with step-by-step process in creating, managing, sustaining and measuring their WeChat marketing efforts.

Course Objective

  • Training student using the social media tools to expand sales channel, target marketing approach and to build solid relationship with clients.
  • Using cost-effective way to acquire target customer.

After the training, student could have wider eye sight to develop their business and adapt the fast changing world using the most popular social media tools to increase marketing approach and sales business.

Course Content

WeChat Apps and Of/icial Account introduction

  • What is WeChat and its features
  • WeChat user and market analysis
  • Review of advantages and common misunderstanding of WeChat
  • Why WeChat marketing

Type & Features of Of/icial Account

Advanced Marketing Platform Features

  • Auto reply
  • Customized bottom menu
  • WeChat mini Website
  • WeChat CRM system
  • Types of industrial applications
  • QR code and its advantages

WeChat marketing platform and its working principles

  • How to login
  • Functions overview and Terminology introduction
  • Basic setting
  • Create bottom menu (15 links)
  • CRM system
  • Create article
  • Send broad cast messages
  • Basic activity creation

Marketing tricks to different industries

  • Tricks on WeChat marketing and case studies
  • Tricks to customers’ speciWic business/market

Viral Marketing Solution

  • Concept of Viral marketing and case studies

WeChat based website design

  • Detail training on WeChat Website design

WeChat Statistics Report

  • Generate WeChat statistics report
  • Statistic report history analysis

Singapore Case study

  • WeChat successful stories study in Singapore

Course Information

  • Course Fee: SGD$358.00
  • Categories: Advertising, Sales & Marketing
  • Instructor: -
  • Session (Days): 1
  • Duration (Hours): 8hrs
  • Course Medium: English
  • Level: All Level
  • Course Date: 29 June 2018

SkillFuture Reference: CRS-N-0040534

This course is full day, starting at 9am until 6pm. The cost is inclusive of all materials and coffee/tea. Course date/venue subject to change if warranted by circumstances.

How to Register

  1. E-mail: Send us an email at ; Include your Name, Contact Number and Title of couse you wish to register. We will contact you with further details and confirmation on registering.
  2. SMS: Text us at +65 8265 5000 include your name, email and title of course you wish to register for. We will contact you with further details and confirmation on registering.
    Example of SMS Format: "Mr John Lim" "email address" "Title of course"
  3. Call: Call us at +65 8265 5000 and discuss your interest with our Admin Officer