Course Details

Course Title: Information and Communication: How to create sustainable social media marketing?

Course Language: English

Qualification Required: All Level are welcome

Mode-Of-Training: Classroom

Duration: 9am - 6pm (Lunch break 1hr)

Job Level: How to create sustainable social media marketing?

Social media from Facebook, Twitter, LinkedIn and YouTube, to Instagram and others, Social media networks have domincated our cultural landscape. What can businesses and professionals do to tap on this growing trend? How can one leverage on the power of Social to grow your business?

This course provide you with the basic understanding, realistic and practical setting where proper social media marketing is executed. This coursewill equipped student with step-by-step process in creating, managing, sustaining and measuring their social media marketing efforts.

Course Objective

  • Acquire fundamental knowledge on how Social Media Marketing works, both in local and international contexts.
  • Be able to put together a Social Media Marketing campaign using a systematic 6-step process.
  • Be able to engage a company’s Social Media community and grow its Social Media following.
  • Be able to define their Social Media Marketing objectives and metrics for success.
  • Be able to conduct a Social Media audit, develop customer profiles, and benchmark against competitors.
  • Learn how to create contagious content for blogs, Facebook, LinkedIn, Twitter and Instagram.
  • Be able to create Social Media promotions and launch them using various online tools and apps.
  • Be able to work out their Social Media Marketing budgets, resources and ROI.

Course Content

Introduction to Digital and Social Media

  • Multi-Screened consumer behaviors
  • Content + SEO + Social Media
  • Content Pillars

6-Step Social Media Campaign Process

  • Define
  • Analyse
  • Develop
  • Deliver
  • Measure
  • Manage

Analyze current social media situation

  • Company Social Media Audit
  • Customer Profiling
  • Competitor Analysis

Course Information

  • Course Fee: SGD$348.00
  • Categories: Information Technologies
  • Instructor: -
  • Session (Days): 1
  • Duration (Hours): 8hrs
  • Course Medium: English
  • Level: All Level
  • Course Date: 29 June 2018

SkillsFuture Reference: CRS-N-0040591

This course is full day, starting at 9am until 6pm. The cost is inclusive of all materials, refreshments and snacks. Course date/venue subject to change if warranted by circumstances.

How to Register

  1. E-mail: Send us an email at ; Include your Name, Contact Number and Title of couse you wish to register. We will contact you with further details and confirmation on registering.
  2. SMS: Text us at +65 8265 5000 include your name, email and title of course you wish to register for. We will contact you with further details and confirmation on registering.
    Example of SMS Format: "Mr John Lim" "email address" "Title of course"
  3. Call: Call us at +65 8265 5000 and discuss your interest with our Admin Officer